A very cost-effective way of getting editorial coverage, and thereby reaching the market, is to supply high quality material to the trade media. The editors are always keen to be updated as they are eager to report about news in the trade.
I have managed to get numerous articles published in major trade magazines that covers rental, construction and mining, both international and domestic ones. I have a well-established network with publishers. Among other things, I have arranged with site visits where an editor has been able to interview staff onsite.
Below are four articles that made a big impact. Some are also available as case studies.